KELA Privacy Policy

Last Revised: February 19, 2017


Kela Research and Strategy Ltd. (“us”, “we” or “Company”) respect the privacy of our users (each, “you” or “User”) and are committed to protect the privacy of Users who access, visit, use or engage with our website(collectively: the “Services”).

The Company has papered this Privacy Policy to outline our practices with respect to collecting, using and disclosing your information when you use the Services.

We encourage you to read the Privacy Policy carefully and use it to make informed decisions. By using the Services, you agree to the terms of this Privacy Policy and your continued use of the Services constitutes your ongoing agreement to the Privacy Policy.

In this Privacy Policy you will read about, among other things:

  • What type of information we collect
  • Cookies and Google Analytics
  • How we use the information
  • With whom we share the information and for what purpose
  • For how long we retain the information
  • How we protect your information
  • How to contact us


What type of information we collect

We may collect two types of data and information from our Users.

The first type of information is un-identified and non-identifiable information pertaining to you, which may be made available or gathered via your use of the Services (“Non-personal Information“). We are not aware of the identity from which the Non-personal Information is collected. Non-personal Information which is collected may include your aggregated usage information and technical information transmitted by your device, including certain software and hardware information about your device (e.g., the device you use, the type of browser and operating system your device uses, language preference, access time and the
website’s domain name from which you linked to the Services, etc.), in order to enhance the functionality
of the Services. We may also collect information about your activity on the Services (e.g., clicks, actions,

The second type of information is individually identifiable information, namely information that identifies an individual or may with reasonable effort identify an individual (“Personal Information”).

Such information may include:

  • Voluntarily Information: We may collect information which you provide us voluntarily, such as your
    full name, email address, phone number, as well as any other information you agreed to share with
    us. For instance, when you respond to communications from us, communicate with us via email or
    share additional information about yourself through your use of the Services. We may also collect
    the feedback, suggestions, complaints and reports which you send to us.
  • Device Information: We may collect Personal Information from your device. Such information may
    include geolocation data, IP address, unique identifiers (e.g., MAC address and UUID) as well as
    other information which relates to your activity through the Services.

For avoidance of doubt, if we combine Personal Information with Non-personal Information, the combined information will be treated as Personal Information as long as it remains combined.


Cookies and Google Analytics
We may use cookies and other technologies or methods of web and mobile analysis (e.g., pixels, Google
Analytics) to gather, store, and track certain information related with your access to and activity through
the Services, including when you visit our website.

A “cookie” is a small piece of information that a website assign to your device while you are viewing a
website. Cookies are very helpful and may be used for various different purposes. These purposes include, among other things, allowing you to navigate between pages efficiently, enabling automatic activation of certain features, remembering your preferences and making the interaction between you and the Services quicker, easier and smoother.

Our website may use the following types of cookies:

  • Session Cookies which are stored only temporarily during a browsing session in order to allow
    normal use of the system and are deleted from your device when the browser is closed.
  • Persistent Cookies which are saved on your device for a fixed period and are not deleted when the
    browser is closed. Such cookies are used where we need to identify who you are for repeated visits
    (for instance, to allow us to store your preferences for the next sign-in).
  • Third-Party Cookies which are set by other online services that run content on the page you view
    on your browser (for example, by third-party advertising companies who monitor and analyze our
    website access).

You may remove the cookies by following the instructions of your device preferences. However, if you
choose to disable cookies, some features of the Services may not operate properly and your online
experience may be limited.

We also use a tool called Google Analytics to collect information about your use of the Services. Google
Analytics collects information such as how often users access the Services, what pages they visit when they do so, etc. We use the information we get from Google Analytics only to improve our Services. Google Analytics collects the IP address assigned to you on the date you visit sites, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Google’s ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Service and the Google Privacy Policy.


How we use the information
We use and share Personal Information in the manners described in this Privacy Policy. In addition to the purposes listed above, the information we collect, which may include your Personal Information, is used for the following purposes:

  • To provide our Services;
  • To identify and authenticate your access to the Services;
  • To communicate with you and to keep you informed of our latest updates;
  • To perform a research or to conduct analytics in order to improve and customize the Services to
    your needs and interests;
  • To support and troubleshoot the Services and to respond to your queries (e.g., through the Contact
    Us or Apply Now forms);
  • To investigate and resolve disputes in connection with your use of the Services;
  • To detect and prevent fraudulent and illegal activity or any other type of activity that may
    jeopardize or negatively affect the integrity of the Services; and
  • To investigate violations and enforce our policies, and as required by law, regulation or other
    governmental authority, or to comply with a subpoena or similar legal process or respond to a
    government request.


With whom we share the information and for what purpose.

We do not rent, sell, or share your Personal Information with third-parties except as described in this
Privacy Policy.
We may share Personal Information with the following recipients: (i) our subsidiaries; (ii) affiliated
companies; (iii) subcontractors and other third-party service providers; (iv) auditors or advisers of our
business processes; and (v) any potential purchasers or investors in the company.
In addition to the purposes listed in this Privacy Policy, we may share Personal Information with our
recipients for any of the following purposes: (i) storing or processing Personal Information on our behalf
(e.g., cloud computing service providers); (ii) processing such information to assist us with our business
operations; (iii) performing research, technical diagnostics, personalization and analytics.

We may also disclose Personal Information, or any information you submitted via the Services if we have a good faith belief that disclosure of such information is helpful or reasonably necessary to: (i) comply with any applicable law, regulation, legal process or governmental request; (ii) enforce our policies, including investigations of potential violations thereof; (iii) investigate, detect, prevent, or take action regarding illegal activities or other wrongdoing, suspected fraud or security issues; (iv) to establish or exercise our rights to defend against legal claims; (v) prevent harm to the rights, property or safety of us, our affiliates, our Users, yourself or any third-party; (vi) for the purpose of collaborating with law enforcement agencies;and (vii) in case we find it necessary in order to enforce intellectual property or other legal rights.


Third-party collection of information
Our policy only addresses the use and disclosure of information we collect from you. To the extent that you disclose your information to other parties via the Services (e.g., by clicking on a link to any other website or location) or via other sites throughout the Internet, different rules may apply to their use or disclosure of the information you disclose to them.

You acknowledge that we are not responsible for the products, services, or descriptions of products or
services that you receive from third-party sites or to the content or privacy practices of those sites, and that this Privacy Policy does not apply to any such third-party products and services. You are knowingly and voluntarily assuming all risks of using third-party sites to purchase products and services. You agree that we shall have no liability whatsoever with respect to such third-party sites and your usage of them.


For how long we retain the information
We respect your privacy rights and therefore you may contact us at any time and request: (i) to access,
delete, change or update any Personal Information relating to you (for example, if you believe that your
Personal Information is incorrect, you may ask to have it corrected or deleted); or (ii) that we will cease any further use of your Personal Information (for example, you may ask that we will stop using your Personal Information) or that we shall remove your Personal Information (subject to any other legal obligation that may require us to keep the information).

Please note that unless you instruct us otherwise we retain the information we collect for as long as
needed to provide the services in connection with which you provided such information and to comply with our legal obligations, resolve disputes and enforce our agreements.

We may rectify, replenish or remove incomplete or inaccurate information, at any time and at our own

If you wish to raise a complaint on how we have handled your Personal Information, please contact us
directly at

If you are not satisfied with our response or believe we are collecting or processing your Personal
Information not in accordance with the laws, you can complain to the applicable data protection authority.


How we protect your information
We take great care in implementing and maintaining the security of the Services and your information. We employ industry standard procedures and policies to ensure the safety of your information, and prevent unauthorized use of any such information. Although we take reasonable steps to safeguard information, we cannot be responsible for the acts of those who gain unauthorized access or abuse the Services, and we make no warranty, express, implied or otherwise, that we will prevent such access.

If you feel that your privacy was treated not in accordance with our policy, or if any person attempted to
abuse the Services or acted in an inappropriate manner, please contact us directly at


Corporate Transaction
We may share information, including Personal Information, in the event of a corporate transaction (e.g.,
sale of a substantial part of our business, merger, consolidation or asset sale of an asset or transfer in the
operation thereof) of the Company. In the event of the above, the acquiring company or transferee will
assume the rights and obligations as described in this Privacy Policy.


The Services are not designated to individuals under the age of 16. If you are under 16 years old, you should not use the Services, or provide any Personal Information to us.

We reserve the right to access and verify any Personal Information collected from you. In the event that we become aware that an individual under the age of 16 has shared any information, we will discard such
information. If you have any reason to believe that a minor has shared any information with us, please
contact us at


Updates or amendments to the Privacy Policy
We may revise this Privacy Policy from time to time, in our sole discretion, and the most current version will
always be posted on our website (as reflected in the “Last Revised” heading). In the event of a material
change to the Privacy Policy, we will notify you through the Services or via email. We encourage you to
review this Privacy Policy regularly for any changes.

Your continued use of the Services, following the notification of such amendments, constitutes your
acknowledgement and consent of such amendments to the Privacy Policy and your agreement to be bound by the terms of such amendments.


How to contact us

If you have any general questions regarding the Services or the information that we collect about you and how we use it, please contact us at


Information about us
The details of the Company are as follows:
21 Ha-Arba’a St, Platinum Tower (22nd floor)
Tel Aviv, Israel 6473921