SUCCESS STORY
Fiverr Protects Millions of Users with KELA’s AI-Driven Brand and Identity Intelligence
How one of the world's largest freelance marketplaces cut costly takedowns by 70% and ended manual alert review.
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Fiverr connects more than 4 million active users and 30 million registered accounts and ranks among the top 300 websites globally, which makes it a prime target for impersonation, phishing and account compromise. Its previous solution produced excessive false positives and lacked the capabilities to act on credential leaks, forcing the team to build manual compensating processes.
Fiverr turned to KELA’s AI-driven platform: Brand Control with automated takedowns, Identity Guard for compromised user and employee credentials, Investigate for threat hunting across cybercrime sources, and direct integration with Splunk and Torq for automatic blocking and takedown actions.
Key results:
- False positives reduced to near zero with KELA’s AI-driven detection and enrichment models
- 70% reduction in costly takedowns by focusing on validated abuse sites, with significant annual savings
- Manual alert review largely eliminated; the team now reviews only selected phishing cases for validation
- Full automation of detection, investigation and takedown workflows through the Torq and Splunk integrations
- White-glove onboarding and support that Fiverr rated above any other threat intelligence provider
