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Use Cases
Cybercrime Threat Intelligence
Fraud Detection
Law Enforcement
Vulnerability Intelligence
Third-Party Intelligence
Brand Protection
Attack Surface Visibility
Platform
BRAND CONTROL
DIGITAL CTI ANALYSTS
IDENTITY GUARD
INVESTIGATE
MONITOR
TECHNICAL INTELLIGENCE
THREAT ACTORS
THREAT LANDSCAPE
TPRM
AiFort
KELA Partner Program
KELA Partners
Partner Program
Partner Login
Technology Partners
Resources
KELA Research
Documents
Webinars
Blog
Future of Cybercrime Podcast
KELA Cyber Pulse
Success Stories
Company
About
KELA in Press
Careers
EN
日本語
EASM Fundamentals
Beyond your internal network, websites, cloud services, and connected devices form an external attack surface. Understanding and managing this landscape through External Attack Surface Management (EASM) is crucial for proactive defense.
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Brand Protection
Brand Protection
June 30, 2025
What Is Brand Protection in Cybersecurity? 5 Core Principles
The core principles of brand protection in cybersecurity include continuous monitoring, proactive detection, swift remediation, comprehensive coverage, and KPI tracking. Together, these principles hel