We’ve all seen the headlines. A European government agency wires €5 million to scammers posing as a trusted partner. Residents in San Francisco receive fake permit invoices—complete with official-looking branding. Even Gmail users get tricked by subpoenas that appear to come from law enforcement, hosted on a legitimate Google subdomain.

It’s not just sophisticated—it’s personal, and it can happen to anyone.

Phishing has become more than an inbox nuisance. It’s a powerful weapon for cybercriminals, fueled by automation, scale, and an alarming degree of realism. In fact, 90% of breaches involve phishing as an entry point (Verizon DBIR 2025). For organizations, protecting your brand—your domains, your digital identity—isn’t optional. It’s foundational.

To address this, modern phishing and brand protection solutions are evolving, combining broad visibility, speed, and precision to counter impersonation attempts across the digital landscape. Below are several core capabilities every organization should consider when evaluating a robust brand protection strategy.

» Looking for a brand protection solution? Look no further than KELA

Detect Phishing & Fraud Across Social Media and Online Platforms

A modern brand protection strategy must go beyond websites and emails. Leading solutions now offer broad coverage across:

• Facebook, Twitter (X), Instagram —To detect impersonation and phishing campaigns.

• LinkedIn —Where attackers target professionals or brands.

• TikTok, YouTube, Snapchat —Where visual content can be weaponized for fraud.

• Reddit, Pinterest — Often overlooked but ripe for brand abuse.

Comprehensive coverage across these platforms ensures that your brand is protected where your audience—and attackers—are most active.

» Know how to prevent phishing attacks before they catch you

Rapid Automated Takedowns

Speed is critical. The longer a phishing site or fake profile is live, the more damage it can do.

Today’s top solutions offer automated workflows to:

• Block phishing sites in minutes

• Remove fraudulent domains and pages within hours

This dramatically shortens the time criminals have to act, reducing exposure and damage.

Customizable Detection for Better Accuracy

Generic detection rules often lead to alert fatigue and missed threats. That’s why leading platforms are offering customizable detection settings, allowing security teams to tailor monitoring based on brand-specific criteria like:

• Substring matches — flagging domains based on full or partial brand name usage.

• Fuzzy matching — catching lookalike domains with character swaps or typos.

• Asset permutations — monitoring variations of branded assets proactively.

This flexibility improves both coverage and precision, reducing false positives without compromising protection.

Incident Archiving and Context Preservation

Phishing threats can accumulate quickly. Having an organized, accessible archive is essential for effective incident response, reporting, and auditing.

Advanced Platforms Now Include:

• Bulk archiving of incidents

• Dedicated archive feeds for long-term access

• API retrieval and timeline event tracking, preserving full context

This helps teams stay organized, efficient, and always audit-ready.

» Don't get confused: The differences between vulnerability vs. threat vs. risk

The Bottom Line

Phishing threats aren’t going away—but the tools to combat them are more advanced than ever. A strong brand protection strategy includes wide platform coverage, customizable detection, automated takedowns, and streamlined incident management.

KELA’s Brand Control: Covering All This—and More

At KELA, we’ve built our Brand Control solution to address exactly these needs and more. With unmatched coverage across platforms, rapid takedowns, flexible detection settings, and intelligent incident handling, KELA empowers organizations to proactively defend their digital brand.

Want to learn how KELA helps enterprises reduce phishing and brand impersonation attempts by up to 85%?

» Get a walkthrough or join our upcoming webinar: Beyond the Bait – Proactive Defense Against Phishing and Brand Abuse.